Sites like Facebook, Twitter, Foursquare, etc. have changed the way people communicate and businesses need to adapt. Customers can connect directly with bars, cafe, restaurants and hotels on social networking sites and share they experiences. Owners and managers now have a new way to identify customer issues and reach out to the customers to resolve the issues. Businesses can monitor social networking sites for customer activity in real time at their location and make contact with the customers. Valuable feedback may be gained from these customers and they should be encouraged to post comments on Facebook, Tweet and check in on Foursquare.